Conference Agenda


Conference Registration

Conference Registration


Attendee Registration Fees (subject to change without notice):

  • Early Bird Rate (before September 25): $69
  • Regular Rate (after September 25): $99
  • At the Door Rate: $99
  • Scholarship Rate for students and income qualifying individuals: $20

Kick-Off Event – October 61 - 2:30 PM

Fired Up Leadership: Cultivating Your Team Culture with Ease & Grace

Stay Whaley

Arriving Early? Come to the FREE pre-conference event on October 6, 2021! LOCATION TO BE ANNOUNCED

Frustrated by a team that feels stuck? Spinning your wheels on how to motivate your team to rise to the challenge? Discover how to identify the five stages of team development, where your team is at today, and learn the communication skills that will help bring your team from Storming to Performing! Walk away feeling empowered and prepared on how to create a rock start team culture!

Kick-Off Event – October 62:45 - 4:15 PM

Negotiation Skills for Getting What You Want

Allison Cooley

Arriving Early? Come to the FREE pre-conference event on October 6, 2021! LOCATION TO BE ANNOUNCED

The ability to confidently and successfully negotiate is a critical foundational skill for anyone interested in building stronger relationships and moving things forward. Research consistently shows that men generally feel more confident in comparison to women in a negotiation situation, succeed at higher rates, and initiate negotiations more frequently than women. During this session, we'll explore strategies that will help women more confidently engage in all types of negotiations. We'll share a model that will help you understand your natural negotiation style, its strengths, and its opportunities. We'll introduce an easy process that will help you negotiate with confidence and increase your chances of success.

Kick-Off Event – October 65:30 - 8:30 PM

Evening Event

Sue Orfield Band

Our evening event will be held from 5:30 - 8:30 pm at the Dive Cocktail Bar. Join us for networking and resources at this mixer with live music from the Sue Orfield Band.

Registration7 - 8 AM

Power Panel8 - 9 AM

Power Panel

Donna SachsLorraine DixonDiane WolfeCarol Schneider

The Power Panel features leaders of four prominent women-owned businesses. Join us for a continental breakfast as we learn how they got started, how they overcame obstacles, and their tips for success.

Session 19:30 - 10:30 AM

StartUp Track

Business Plans & Financials, from a Lender's Perspective

Krista Paulus

Dreaming of starting your own business?
Looking to expand or grow your existing business? Don’t know quite where to start? Together we will take an in depth look at Business Plans and what you need to know to construct a plan that is sure to make any potential business partner or financing partner take notice.

Krista Paulus with Security Financial Bank will outline the mandatory parts of a successful business plan and what your lender and partners really need to know.

Marketing Track

Finding Your Marketing Super Power

Annette Pannier

Depending on the size or type of business, the person responsible for marketing doesn't always have the title of Marketing Manager. He/she could be the Owner, President, Executive Director, VP of Sales, HR Director, Office Manager, Intern, Operations Manager, Development Director, or Program Manager. No matter what your title, if you're charged with the marketing and communications for your business or organization you are unquestionably being pulled in many different directions every day. Marketing today is complex, confusing, and time consuming and the options available to connect with your audiences are growing by the minute. What you need is a super power. Something that will make you a stronger, more fearless, more effective marketer. Something that will bring the highest level of efficiency and effectiveness to your efforts. Join Annette Pannier, from Navigate Marketing Group, as she shares the steps in finding and engaging your marketing super power.

Entrepreneurship Track

How to Write a Brilliant Bio

Heather Rothbauer-Wanish

If you do NOT like writing about yourself, never know what to include, and aren't sure of the information that is important to your audience, then this is the presentation for YOU! We will discuss targeting your audience, how to add personality, and why conciseness is vital to an INTERESTING bio.

Professional Development Track

Public Speaking: Simple tips to turn it from a nightmare into a dream

Beverly Wickstrom

We will discuss speech writing and presentation skills to help participants look and feel more confident when giving a public speech.

Round Table Track

Succeeding in Male Dominated Industries

WPI & State

Learn how to compete and win local, state and federal government contracts as a woman-owned, minority-owned, and/or veteran-owned small business.

Trends Track Track

The Video Content Cocktail

Nick MeyerMike PaulusJoel Pearish

Yes, you CAN mix our own! Concoct tasty marketing and social-media videos (for B2B or B2C operations) with top shelf tips, tools, and examples that help drive engagement and results. Whether you do it yourself or call in the experts, you'll get a buzz from this fun and fast-paced session created by Nick Meyer, Mike Paulus, and Joel Pearish of Volume One. 

Growth Track

Will You Be Able to Sell Your Small Business Someday?

Mike Finger

This will be the biggest financial transaction of your life if you're able to pull it off, but less than 20% of small businesses sell successfully. Do you know why? Whether you plan to sell your business tomorrow, or 15 years from now, this session will teach you the core elements that every owner needs to understand if they want to create a business they can sell when they are ready.

Break10:30 - 11 AM

Session 211 AM - 12 PM

Professional Development Track

Applying Design Thinking to Personal and Professional Decision-Making

Holly Anne Burns

Design thinking is not a new problem-solving approach, but it has become much more popular over the last ten years. It is an innovative approach useful to any industry, not just the design world. But what is it exactly? How does it work? How can you apply it to your personal and professional projects to get better results? I will share real-world case studies on how to use design thinking. For example, getting my career back on track after I was laid off at five months pregnant, working on projects with my team, and examples of companies having successfully employed design thinking. These studies will give you the opportunity to experience the five modes of the human-centered design thinking cycle.

Round Table Track

Art Industry Roundtable

Dawn Briskey

Growth Track

Conducting Pre-employment Background Checks

Mindy Dale

Properly conducted background checks are an important part of building a strong team, especially if it’s your first hire. What are the “dos and don’ts” when conducting a background check to avoid costly legal mistakes? What are your legal obligations if you hire a third party to conduct the background check for you? This session will provide a valuable overview, and you’ll have a chance to get your questions answered.

Trends Track

Online Reviews & Reputation Management: What Are People Saying About YOUR Business?

Jim Zons

Did you know that 91% of individuals looking for local businesses read online reviews ... and most consumers look at two or more review sites before making a decision? 84% of people trust online reviews as much as a personal recommendation ... what are they seeing when they look at your online reviews? In this session, we will examine some tips and strategies for improving your online reviews and reputation, including how to handle a bad review of your business.

Start Up Track

Small Business Record Keeping and Tips to Help with Taxes

Amy VikRebecca Vance

One of the most difficult tasks a business owner has is record keeping and book work. We will be looking at some of the most common record keeping items and how to keep track of them. What do you do when the receipt fades?

Entrepreneurship Track

The 5 Pillars to Creating and Sustaining Success as an Entrepreneur

Katia Rave

How would you feel waking up each morning confident, having a calendar full of clients, and being well-respected in your community? This workshop/presentation will help business owners who are struggling to pay their bills to boost their bottom line, get more clients. By the end of this workshop participants will have the mindset and tools to unlock more leads, raise their income, and feel a greater sense of accomplishment.

Marketing Track

Using Social Media Strategically to Achieve Business Results

Linda Pophal

Social media is an obvious communication/marketing tool for businesses of any size, but too many marketers--whether solopreneurs or Fortune 100 professionals--fail to use social media strategically to achieve business goals, or fail to incorporate social media into their overall marketing communication efforts. This session would present a process for incorporating social media and other online channels into an overall strategic marketing communication plan.

Lunch12 - 1:30 PM

The Art of Imperfect Action: All Success Comes from Daring to Begin

Allison Liddle

Through Allison's presentation, you will get the practical tools you need to move forward in your life. You will understand some of the reasons you may feel stuck and how to break through them. You will be equipped, energized, and ready to create massive success in your life through practicing the art of imperfect action! *This presentation is based off of Allison Liddle's Bestselling book of the same title.

Session 31:30 - 2:30 PM

Start Up Track

Business Legal Structure

Vanessa Klemish

This session will cover the common types of business entities available.  We will discuss which may be right for your business and how to make sure you are complying with the requirements of the type of business entity you choose.

Marketing Track

Content Marketing: A No-Cost/Low-Cost Approach to Generating Real Results

Linda Pophal

There's power in digital communications and opportunities to leverage content across various online channels (website, blog, social media, etc.) to generate real results. Bu the options and opportunities can be overwhelming. How to harness the power of content marketing across all of your communication channels efficiently, and effectively! 

Trends Track

Continuous Improvement for the Rest of Us

Katie Labedz

This session is for anyone that has a burning desire to improve a situation or a process. It's for someone that wants a few extra minutes (or even hours) in their day, but just can't figure out where to start.  The session is  for anyone that wants to save time and money, but is missing some tools in their toolbox to get the job done. 

It's for In this session you will learn:
•    You can improve ANY process if you put your mind to it
•    Where to start when you want to make things better
•    3 key concepts that can help you be successful

Growth Track

Employee Engagement Strategies

Nicole Howard

Have you noticed a high turnover rate at your company? Are candidates not as engaged as they used to be? Are you all too familiar with a lack of communication and continued ghosting of candidates? With over 6 years of Recruiting Experience, Nicole Howard, has seen the market's downslide for top talent. Currently in a world of proactive versus reactive recruiting, Nicole has implemented Employee Engagement Strategies at her own company to help retain the best talent. Her current strategies are a relevant force in the workplace. This segment on Employee Engagement will focus on how engaged employees are with their organization as whole. Disengaged employees can be unhappy and unhealthy. These two things can cause attendance issues, low production and the inevitable ghosting of employees. After attending this session, participants will be able to:  Identify ways to Engage Top Talent, Identify ways to Retain Top Talent, and Implement an Employee Engagement Committee

Round Table Track

Fear vs. Belief in Effective Decision Making: How to manage fear to prevent self-sabotage, and make better decisions for you and your business

Beth Crowell

Attendees will walk away with a better understanding of how fear plays a role in decision making by turning into self-sabotage, and why managing fear is crucial as an entrepreneur, as starting a business is riddled with risk. They will learn how to identify when a decision is being influenced by fear, and strategies to base their decisions on belief instead of fear. They will learn how to use use fear to their benefit, with the underlying foundation of belief in themselves and their business to support these real world strategies. These strategies include creating routines and anchors, building a strong support system, focusing on steps instead of end goals, and training their brains (mindfulness).

Round Table Track

Food Industry Roundtable

Colleen Weber

Calling all foodies! Join the conversation with two experienced chefs sharing their obstacles and successes journeying through the ranks in the male dominated food industry.

Professional Development Track

Sales & Selling

Deanna Dennison

Learn strategic planning techniques to reduce the sales funnel process.

Break2:30 - 3 PM

Session 43 - 4 PM

Marketing Track

Breaking Down Google Analytics: Understanding Google Analytics Data and Utilizing it for Marketing Decisions

Erin Trowbridge

Google Analytics is one of the most powerful marketing analytics tools available - and it is free! With this invaluable tool you can transform your marketing decisions and glean insights from the vast amount of data available. This is a great course to learn the basics of Google Analytics and provide you with the skills to make quality, data-based marketing decisions.

You will learn how to:

  • Navigate and evaluate Google Analytics reports
  • Create Goals and Key Performance Indicators and know why they are important
  • Create URL parameters to track marketing promotions

Round Table Track

Child Care Roundtable

Renee Ernsting

Entrepreneurship Track

From Passion to Profit

Michelle Madl-Soehren

Have you been asking yourself, "How do I turn my hobby into an actual business?" Pathway to "Creativepreneurship" was designed specifically for the right-brain, free-spirited, talent-driven artisans and creative entrepreneurs who want to turn their passion into a profitable business venture. If you have been wanting to turn your side-hustle into a full-time gig, then this workshop will provide some basic yet useful information needed to begin the pathway of turning your passion into profit!

Start Up Track

Funding Your Business Start and Expansion

Tammie Clendenning

Learn about the resources available locally and through the Small Business Administration to help small businesses start, grow, expand and recover. Services include funding options, government procurement programs, business advising, disaster recovery and online assistance. 

Trends Track

Generations in the Workplace

Angela Eckman

The presence of four generations in the workforce provides organizations with opportunities and challenges. Participants in this interactive session will engage in dialogue designed to increase awareness of generational priorities and influences, explore how communication and work styles may reflect generational differences, and develop strategies to strengthen inter-generational organizations.

Growth Track

Growing Your Own – Developing Your Top Talent

Tina Nazier

The labor and workforce shortage is something we are all painfully aware of.  The baby boomers are moving on to their retirement years and we are all scrambling for the same talent to fill critical leadership and other positions within our organizations.  Wouldn’t it be great to have a rich source of talent readily available to fill your critical roles?  This session helps you unlock the secrets to growing your own leaders.

This session is designed to:

  • Inventory and assess your talent pool
  • Develop impactful, engaging career paths for your employees
  • Identify your next leaders and provide them with an inspiring future that allows them to follow their passions

Professional Development Track

Today's Goal Setting - Vision and Values Versus SMART Goals

Erika Schorbahn

In this session learn the difference between widely accepted SMART goals concept versus the increasingly popular Vision and Values concept. We will overview each style and where best implemented along with spending time on the Vision and Values Concept and how this can lead to greater productivity by connecting personal values of a business mission to that of it's employees own personal values. Ultimately increasing the amount of engagement and discretional work effort by focusing on behaviors and the "why." Attendees of this session will leave confidently learning how to motivate themselves and others to action, beyond the metrics leading to personal and professional growth.

Closing Comments, Silent Auction Winners, and Happy Hour4 - 5 PM

This event brought to you by Western Wisconsin Women’s Business Center, a program of the Western Dairyland Community Action Agency.

Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans with Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals.

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