Conference Agenda


About the Conference

Date & Pricing


The 2018 Women's Business Conference will be held on Tuesday, May 22, 8am - 4pm.

Attendee Fees: 

  • Early Bird Rate (before May 1) $49
  • Regular Rate (after May 1) $69
  • At the Door Rate $89
  • Scholarship Rate for students and income qualifying individuals: $25

Registration7:00 - 8:00 am

Power Panel8:00 - 9:00 am

Power Panel

Sarah StokesMarieke PentermanNatasha PlankKim NimsgernJoanne Palzkill

The Power Panel features leaders of four prominent women-owned businesses. Join moderator Sarah Stokes (of Stokes+HERZOG Advertising, Public Relations & Video Studios) as we learn how they got started, how they overcame obstacles, and their tips for success.


Break9:00 - 9:30 am

Session 19:30 - 10:30 am

Business Planning & Market Research Tools to Vet Your Ideas

Kelly Berry

You’ve got an idea for a new business and your friends and family think it sounds great! So what is your next step? How can you find potential customers? And how can you be sure that these potential customers also think it sounds great enough to make a purchase? Or that customers will make enough purchases for you to make money?

In this session, we will take a look at some online and offline resources to help you work through the planning process. We will take a look at some worksheets and templates to help you begin putting some form of a business plan together, but also talk about when and why you need a business plan and what format it should take. And we will also look at some common resources for tracking down research on your industry, customers and competitors.

This is a great workshop for you if you are just getting started with your new business, or if you are looking to make a change to your current business.

Health Care Options for Self-Employed and Small Business Owners

Dr. Jodi RitschDr. Leslie SpanglerTaylor BeckerTasha Hagberg

Don’t let your current employer’s health insurance benefit keep you from pursuing your dreams of starting your own business. Discuss an array of traditional and alternative health care options to affordably meet the needs of the self-employed and your staff.

Cash Flow Management

Stacie Breitung

As a small business owner, it is important to know how much cash is moving in and out of your business. You need to think ahead in order to meet financial obligations and run a profitable business on a long-term basis. After completing this module, participants will be able to:

• Understand the purpose of cash flow management in a small business.

 • Make cash flow projections based on the cash cycle.

• Identify some ways to manage cash flow, including receivables and payables.

• Work more effectively with technical experts.

Media Trends in Advertising

Bill Sparkes

This session will provide attendees a brief overview of the advertising options in today’s world, trends of consumerism, media consumption habits, and how that has changed the media landscape. We will touch on the pros and cons of each medium, including social media, and focus on why consistency in your advertising is a key to any business’s success.

We're from the Government and We're Here to Help!

Nancy MisteleTru MwololoCarol MurphyJean Polka

Not sure where to start? Stymied by a business regulatory issue? Seeking opportunities for growth? Attend this panel of seasoned experts and learn about a wide array of state and federal resources available to female entrepreneurs of all stages of business development.

Break10:30 - 11:00 am

Session 211:00 - 12:00 pm

Better Business Bookkeeping to Forecast your Financial Future

Evlyn CarlileCathy Gardapee

Cash flow, assets, income and expenses. Learn how to create a budget that is specific to your business and will position you to maintain financial stability and achieve your business goals.

Business Incubators: Community Based Resources for entrepreneurs to launch or grow small businesses

Thalia MendezJackie BoosKristen DexterMichelle Thiede

Business incubators, community kitchens, shared workspaces, maker spaces. Community based resources exist throughout Wisconsin to spur and support entrepreneurs. Meet with facility managers and the Wisconsin Business Innovator’s Support Association to learn about the resources in your neighborhood and beyond.

Coaching and the Green Bay Packers Mentor-Protégé Program

Anna Steinfest

Simply put, a business coach can fast-track entrepreneurial growth. Learn how to leverage exposure, resources and expert guidance to optimize development for your small business. Now in Session 8, the GBP Mentor-Protégé Program pairs emerging businesses/protégés with reputable, well-informed, committed firms/mentors during each 12-month session. Join us as the MPP shares the success and strategies of our expertise and knowledge! Build awareness and a sturdy baseline to catapult your 2018 numbers.

Social Media & Internet Marketing Trends: Staying Ahead of the Curve

Laurie BoettcherTaylor PelisseroErin Trowbridge

With an increasing amount of online content and advertisers vying for consumer attention, is anyone listening? Learn from three professional social media strategists and practitioners on how you and your business can stay above the fray.

Starting a Co-Op

Sarah PikeMaria Bamonti

Are you familiar with the co-operative business model and how it can create ownership opportunities and build wealth in your community?  This session will focus on understanding how a co-op business is different from a private or publicly held business, the advantages for choosing the model, how it addresses common hurdles to business ownerships, and the steps to starting a co-op.  Sarah will also talk about the new Childcare Worker-Owner Co-op program that WomenVenture is developing.


Lunch12:00 - 1:30 pm


2018 Lunch Options

VIP Power Up Lunch! Reserve a seat in the Dulaney Inn and enjoy an exclusive lunch with this year's Power Panel and other special guests, including Sarah Stokes! Proceeds from this lunch support the Western Dairyland Women's Business Center. Choose between Spaghetti Squash or Lemon Basil Chicken. Limited to the first 50 respondents. $50.00 per plate

Cobb Salad Takeaway Lunch Avoid the food court lines and pick up a Cobb Salad in the exhibitor hall. Mounds of Smoked Turkey, Avocado, Cage-Free Hard Boiled Egg, Crispy Bacon on Mixed Greens with Focaccia Croutons and Chunky Bleu Cheese Dressing. Salads are served with a roll, butter, cookies, and beverage. No substitutions. $15.00 per salad

$5 Food Court Lunch Coupon Request a $5 complimentary coupon to use at the facility food court, at your discretion.

Additional $5 Food Court Lunch Coupons Request additional food court coupons to use at your discretion throughout May 21st or 22nd. No refunds. $5.00 each

Session 31:30 - 2:30 pm

Business Legal Structure: From Non Profit to For Profit and Everything in Between

Cindy HangartnerJenni PatnodeHeather WittigTanya Malaney

Sole proprietor, Corporation, Partnership…the legal identity you choose for your organization will have legal and tax ramifications for how you will be able to conduct your business or non-profit. Whether you are a social entrepreneur, a community of artists or a family restaurant, learn the differences the various legal entities so that you can select the option that best matches you and your mission.

Developing High Functioning Teams

Tina Nazier

This session takes a look at the five elements of highly effective teams, provides methods for assessing the effectiveness of your team, and shares tools to improve team effectiveness.  This workshop incorporates group and individual activities to keep the audience involved in the entire learning session.  The material can be adaptable for any team in your organization.

Lock Down Those Leads and Close More Sales This Year!

Tracey SmiskeySarah Stokes

When all is said and done, your business is only a hobby if you do not have sales. Learn how to develop and leverage a brand that delivers through the implementation of a successful sales strategy.

Space & Time: Organize Your World

Theresa O'NeelNancy Rothwell

Create an efficient environment for your business and personal success. Improve your time management skills by learning how to apply various time management practices, such as the ABC Analysis, Pareto Analysis, Eisenhower Method and the POSEC Method.

Using Your Business as a Tool to Reduce Economic Inequality in our Community

Jonathan BaderRick OlsonAngie Kuhn-WozneyDaisy Hinding

Learn directly from small business owners who have successfully used their organizations as agents of change to effectively grow local economies while simultaneously creating work environments that develop and retain loyal, happy employees.

Break2:30 - 3:00 pm

Session 43:00 - 4:00 pm

Alternative Funding Panel

Pete MarsnikHeather SmithTobi LeMaheiuJacob HauptMike DiekmanPatricia PetteyRay French

Bring your financing questions for our panel of experts!

Calming the Chaos - Wellness Tools for Business Women

Christine VarnavasGail Okray

It’s all about you! It has to be about you, so you can do what you do so well. You work. You parent. You create. You go go go. You rock! You work some more… and life happens, stress happens, stuff happens. 

Learn simple wellness tools that keep you smiling and calm on the inside, even when you cannot control the chaos that surrounds you.

Get Paid! When and How to Collect from Your Customers

Chris HerzogVanessa Klemish

Cash flow got you down? Learn how to collect payment from clients before they become delinquent and how to legally follow through on delinquent clients.

Master your Website, Master your Business

Justin VajkoJoDee MittlestadtBen Holmen

The power of a website is in its clarity, authenticity, and professionalism: Simplify your website and you supercharge its ability to be understood by your client; Infuse your site with your personality and gifts and you open the door for real connection; Design your site and proof your content and you help potential clients see your value and expertise in every square inch. These principles can even spill over into the mastery of your business itself. Join this session to learn the three areas of focus needed to master your website and online presence!

Thinking Big – Strategies to assess rewards and mitigate risks to confidently take your business to the next level.

Mary KanteBeth Crowell

If an investor offered you a $250,000 loan today, would you take it? If not, what concerns would stop you from accepting the opportunity? Are worries about the risks of growing your business holding you back? If you would take the loan, what have you learned in your exploration of business growth that can help others? What questions remain? 

End the day proactively by taking time to reflect and identify your next big business goal! Leverage the positive power of your legitimate concerns to prioritize and overcome challenges! Learn and practice practical strategies to develop a “stretch” goal, identify risks, and develop a realistic plan to mitigate risks and confidently address challenges.

Closing Comments, Silent Auction Winners, and Happy Hour4:00 - 5:00 pm

This event brought to you by Western Dairyland Women's Business Center, a program of the Western Dairyland Community Action Agency.

Small Business Administration Logo funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans with Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals.

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