Conference Agenda


Conference Registration

Conference Registration



2023 Conference Tickets:

  • $75 per person (early-bird ticket, includes lunch)
  • $85 per person (includes lunch)
  • $100 day-of-event pricing (lunch first come first serve)
  • $30 scholarship (lunch included) --> If you need further assistance, please email us at

SCHOLARSHIP INFORMATION: Click here to apply for the $30 scholarship rate.


9:30 - 10:30 am: Financing Your Business Start & Expansion

Tammie Clendenning

Learn about the resources available locally and through the Small Business Administration to help small businesses start, grow, expand, and recover. Services include funding options, government procurement programs, business advising, disaster recovery, and online assistance.

Tammie Clendenning is the Lead Economic Development Specialist for the Wisconsin District of the U.S. Small Business Administration. Tammie is responsible for providing training on SBA’s programs and services including capital access, procurement and business advising.  She enjoys talking to entrepreneurs about the many resources available to them at exhibits and networking events. Tammie is the district office technical representative for the Women’s Business Centers in the state and the Score Liaison. Prior to joining SBA, she held business development and leadership positions in commercial finance. She earned a Bachelor’s degree in Business Management and is a small business owner. Click here to learn more about Tammie Clendenning and the SBA.

9:30 - 10:30 am: Understanding and Applying Sales – How to Close the Deal

Molly Rodriguez

Start-ups, solopreneurs, and large firms will spend lots of money on marketing without understanding how to close the deal. Join this session to learn how to feel comfortable selling your products or services, elevate your customer service to reach your goals and teach your employees how to properly execute a transaction to improve your company's bottom line.

Molly Rodriguez is an Arcadia native and cherishes her small-town roots. She moved back to the area from Chicago in 2019. Her career as a nurse, business owner, and professional speaker has led to amazing opportunities. She has worked internationally, is bi-lingual, and worked the front lines as a nurse during the pandemic. Molly is a professional speaker and engages every last audience member to reflect deeply and grow professionally. You will love how everyone leaves the presentation with a new business strategy and a smile on their face! Click here to learn more about Eau Claire Body Care.

11 am - 12 pm: Business Walking Tour

Speaker TBD

Join this Business Walking Tour to learn how to start and run a business. This group will meet at the Main Entrance of the Pablo Center and then walk to Dotter's Books and Hello Adorn (jewelry & accessories).


3 - 4 pm: Planning With A Purpose - Powerful Steps To Reaching Your Business Goals

Dawnell Kelly

Dawnell KellyIf you’re ready to create an action plan with the knowledge you’ve gained today, then this presentation is for you. Learn how to set (and reach) your goals through expert project planning. Dawnell Kelly, CEO of Auxly Help, is going to walk through a detailed worksheet to help you outline your goal and create actionable steps that you can take today.

Dawnell Kelly is a Fractional CSO (Chief Strategy Officer). She served in the Navy, got a degree in Kinesiology and Psychology from the University of Wisconsin – Eau Claire, and shifted gears into the world of women-led businesses. She created the 1-2-3 method that is taught in STEM classes and was published in ForbesWomen. She now runs a 90 Day Course & Program Builder and provides private strategy sessions for elite service providers. This includes business owners, therapists, lawyers, coaches, expert mentors, and educators. She focuses on providers that are ready to make an impact, but their time is limited. Click here to learn more about Dawnell.

This event brought to you by Western Wisconsin Women’s Business Center, a program of the Western Dairyland Community Action Agency.

Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans with Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals.

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