Conference Agenda


Registration7:00 - 8:00 am

Power Panel8:00 - 9:00 am

Power Panel

Sarah StokesMarieke PentermanNatasha PlankKim NimsgernJoanne Palzkill

The Power Panel features leaders of four prominent women-owned businesses. Join moderator Sarah Stokes (of Stokes+HERZOG Advertising, Public Relations & Video Studios) as we learn how they got started, how they overcame obstacles, and their tips for success.


Break9:00 - 9:30 am

Session 19:30 - 10:30 am

Business Planning & Market Research Tools to Vet Your Ideas

Kelly Berry

Health Care Options for Self-Employed and Small Business Owners

Dr. Jodi RitchDr. Leslie SpanglerTaylor BeckerDarla Eilen

Cash Flow Management

Stacie Breitung

As a small business owner, it is important to know how much cash is moving in and out of your business. You need to think ahead in order to meet financial obligations and run a profitable business on a long-term basis. After completing this module, participants will be able to:

• Understand the purpose of cash flow management in a small business.

 • Make cash flow projections based on the cash cycle.

• Identify some ways to manage cash flow, including receivables and payables.

• Work more effectively with technical experts.

Essence of a Good Ad

Bill Sparkes

We're from the Government and We're Here to Help

Nancy MisteleTru MwololoLibby SchmiedlinCarol MurphyJean Polka

Break10:30 - 11:00 am

Session 211:00 - 12:00 pm

Better Business Bookkeeping to Forecast your Financial Future

Evlyn CarlileCathy Gardapee

Social Media & Internet Marketing

Laurie BoettcherTaylor PelisseroErin Trowbridge

Starting a Co-Op

Sarah Pike

The Green Bay Packers Mentor-Protégé Program

Anna Steinfest

Lunch12:00 - 1:30 pm


2018 Lunch Options

VIP Power Up Lunch! Reserve a seat in the Dulaney Inn and enjoy an exclusive lunch with this year's Power Panel and other special guests, including Sarah Stokes! Proceeds from this lunch support the Western Dairyland Women's Business Center. Choose between Spaghetti Squash or Lemon Basil Chicken. Limited to the first 50 respondents. $50.00 per plate

Cobb Salad Takeaway Lunch Avoid the food court lines and pick up a Cobb Salad in the exhibitor hall. Mounds of Smoked Turkey, Avocado, Cage-Free Hard Boiled Egg, Crispy Bacon on Mixed Greens with Focaccia Croutons and Chunky Bleu Cheese Dressing. Salads are served with a roll, butter, cookies, and beverage. No substitutions. $15.00 per salad

$5 Food Court Lunch Coupon Request a $5 complimentary coupon to use at the facility food court, at your discretion.

Additional $5 Food Court Lunch Coupons Request additional food court coupons to use at your discretion throughout May 21st or 22nd. No refunds. $5.00 each

Session 31:30 - 2:30 pm

Business Legal Structure: From Non Profit to For Profit and Everything in Between

Cindy HangartnerJenni PatnodeHeather WittigTanya Malaney

Developing High Functioning Teams

Tina Nazier

Sales & Branding

Tracey SmiskeySarah Stokes

Space & Time: Organize Your World

Theresa O'NeelNancy Rothwell

Using Your Business as a Tool to Reduce Economic Inequality in our Community

Jonathan BaderRick OlsonAngie Kuhn-Wozney

Break2:30 - 3:00 pm

Session 43:00 - 4:00 pm

Get Paid! When and How to Collect from Your Customers

Chris HerzogVanessa Klemish

Thinking Big: What Would You Do if You Weren't Afraid

Mary KanteBeth Waldhart

Closing Comments, Silent Auction Winners, and Happy Hour4:00 - 5:00 pm

This event brought to you by Western Dairyland Women's Business Center, a program of the Western Dairyland Community Action Agency.

Small Business Administration Logo funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans with Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance. This institution is an Equal Opportunity Provider. Language assistance services are available for limited English proficient individuals.