Accessible Agenda
This is the agenda for the 2011 Women's Business Conference. Look for the 2012 agenda in early 2012.
Return to the standard agenda.
7:30 am to 8:15 am
Exhibitor Hall Opens, Registration
8:15 am to 8:45 am
Welcome Address
Hi We Haven't Met: Improving Your Possibilities
By: Maltee McMahon, Magic Happens, LLC
What is one of the most difficult things to do in business? For many, it's being in a situation where we don't know the people around us. Meeting new people and networking can be hugely stressful, but it's a necessary part of doing business.
Networking takes courage and self-confidence, and in this session we will explore a safe way to meet new people. You'll learn why now, more than ever, meeting, greeting and networking can be a powerful experience. Bring your business cards and discover a fun, easy way to network and expand your horizons.
8:45 am to 9:00 am
Networking Break, Exhibitor Hall Open
9:00 am to 10:00 am
Session 1
- Track 1, Business Basics: Business Success Stories
Presented By:- Mary Jo Hanson, Here We Grow Again Sale More about Mary Jo.
- Donna Kmetz, Here We Grow Again Sale More about Donna.
- Laurel Robertson, Dinner's On More about Laurel.
- Carla Schultz, Schultz's Country Barn More about Carla.
- Track 2, Marketing: Marketing Plans: More Than Just Flyers and Facebook
Presented By:- Christina Thrun, Big Brothers Big Sisters of Northwestern Wisconsin More about Christina.
- Track 3, Trends in Business: Are Customers & Vendors Driving You Crazy?
Presented By:- Joan Sosalla, Educational Opportunity Centers Program, UWEC More about Joan.
- Track 4, Roundtables: Roundtable: Arts & Crafts Industry
Moderated By:- Kathryn Rulien-Bareis, B Able To, Inc. More about Kathryn.
- Prime Products, DeLong Middle School More about Prime Products.
- Track 5, Bonus: Roundtable: Green Business Industry
Moderated By:- Scott Deml, Western Dairyland More about Scott.
- Erin O'Brien, Erin Designs More about Erin.
- One-On-One Counseling.
10:00 am to 10:30 am
Networking Break, Exhibitor Hall Open
10:30 am to 11:30 am
Session 2
- Track 1, Business Basics: Basic Legal Issues in Hiring: Effective Hiring Procedures, Liability Issues and Strategies
Presented By:- Mindy Dale, Weld, Riley, Prenn & Ricci More about Mindy.
- Track 2, Marketing: SEO and VSEO: What Your Business Needs to Know
Presented By:- Jim Zons, EZ New Media More about Jim.
- Track 3, Trends in Business: I Love My Career!
Presented By:- Bob Trewartha, Globe University More about Bob.
- Track 4, Roundtables: Roundtable: Food Industry
Moderated By:- Kristina Beuning, Sunbow Farm More about Kristina.
- Erin Nutter, Wisconsin Department of Agriculture, Trade & Consumer Protection More about Erin.
- Track 5, Bonus: Marketing Plans: More Than Just Flyers and Facebook
Presented By:- Christina Thrun, Big Brothers Big Sisters of Northwestern Wisconsin More about Christina.
- One-On-One Counseling.
11:30 am to 12:30 pm
Keynote Address
Being the CEO of "I AM, Inc"
Presented by: Kari Dahl, Kari Dahl Consulting
As the CEO of "I Am, Inc." you are responsible for your success.
Successful, high-performing organizations have vision and purpose, and they are guided by values. Sometimes the stockholders determine these values. Sometimes the CEO determines them. Who are the stockholders in your "I Am,Inc."? Do you own 51 percent or 49 percent? Are your thoughts, beliefs, and decisions being out-voted by others?
Learn how the results you are getting are exactly the results you should be getting. If you want different results, you have to do something differently. If you want to be the leader of a successful, high-performing company, you must find and use all of your potential. You must determine and eliminate interferences that are getting in the way of the achievements of your hard work.
12:30 to 1:30 pm
Lunch Provided in Exhibitor Hall, Networking Break, Exhibitor Hall Open
1:30 pm to 2:30 pm
Session 3
- Track 1, Business Basics: Business Plan Basics
Presented By:- Scott Deml, Western Dairyland More about Scott.
- Track 2, Marketing: The Power of Email Marketing
Presented By:- Jeff Ferrazzo, Constant Contact Minnesota More about Jeff.
- Track 3, Trends in Business: Using Excel in the Real World
Presented By:- Juli Kloss, CVTC More about Juli.
- Track 4, Roundtables: Roundtable: Franchising
Moderated By:- Colleen Weber, Smiling Moose Deli More about Colleen.
- Track 5, Bonus: Roundtable: Direct Selling Industry
Moderated By:- Kris Kadlec Nilsson, Tastefully Simple More about Kris.
- One-On-One Counseling.
2:30 pm to 3:00 pm
Networking Break, Exhibitor Hall Open
3:00 pm to 3:30 pm
Raffle Drawings, Networking Break, Exhibitor Hall Open
3:30 pm to 4:30 pm
Session 4
- Track 1, Business Basics: Financial Statement Basics
Presented By:- Aimee Pernsteiner, UWEC College of Business More about Aimee.
- Track 2, Marketing: Social Media 2011 & Beyond
Presented By:- Laurie Boettcher, Laurie Boettcher Speaks More about Laurie.
- Track 3, Trends in Business: Got Goals?
Presented By:- Jane Norby, True Compass Life Coaching More about Jane.
- Track 4, Roundtables: Roundtable: Wholesale Industry
Moderated By:- Galen Klisiewicz, The Wisconsin Group More about Galen.
- Track 5, Bonus: Business Plan Basics
Presented By:- Scott Deml, Western Dairyland More about Scott.
- One-On-One Counseling.
4:30 pm to later
Happy Hour Networking for all attendees, exhibitors, presenters and staff.
