Agenda

This is the agenda for the 2008 Women's Business Conference, which was held on April 17, 2008.

Use the Accessible Agenda if you are using a screen reader or other accessibility tool, or have a screen resolution of 800x600.

Time	Track 1 Business Basics	Track 2 Marketing Must-Know	Track 3 Networking	Track 4 Curbside Counseling
8:00 am 8:30 am	Exhibitor Hall Opens, Registration
Welcoming Address 8:30 am 8:50 am	Using Wisconsin's New WBE Certification to Expand Your Markets By: Pam Christenson Director, Bureau of Entrepreneurship and Technology Development, Wisconsin Department of Commerce In 2007, the State of Wisconsin introduced a new business enterprise certification program, providing woman owned businesses with a credible certification that validates their business ownership status. The new WBE certification program was designed to facilitate contracting capabilities for women with both the public and private sector. If your business provides a service or a supply that is needed by the government or a corporation, then the new WBE certification may be right for you. Learn more about the program at the conference opening address.
8:50 am 9:00 am	Networking Break, Exhibitor Hall Open
Session 1 9:00 am 10:15 am	Record Keeping - Keeping It SO Simple By: Evlyn Carlile, Simple Office Solutions	Press Releases and Publicity By: Tom Giffey, Leader Telegram Dale Karls, Western Dairyland	Best Practices Roundtable: Insurance Moderated By: Sheila Dutton, American Family Insurance	One-on-One Counseling Sessions at: 9:00 - 10:00 am
10:15 am 10:35 am	Networking Break, Exhibitor Hall Open
Session 2 10:35 am 11:45 am	Essentials of Reviewing, Preparing, and Understanding Contracts By: Linda Danielson, Ruder Ware	Maneuvering the Marketing Minefield By: Michele Dalton, Digital Daisy	Best Practices Roundtable: Funding Your Business Moderated By: Dagmar Beckel-Machyckova, Downtown Eau Claire Inc. Tegan Ruland, Associated Bank Erin Trowbridge, Eau Claire Economic Development Corporation	One-on-One Counseling Sessions at: 10:35 am - 11:35 am
11:45 am 12:00 pm	Networking Break, Exhibitor Hall Open
Keynote Address 12:00 pm 12:30 pm	Conflict and Chaos -- Our Happy Tools By: Peg Leinenkugel Customer Communication Director (1996-2007), Jacob Leinenkugel Brewing Company Women expect to fulfill all their varied responsibilities in perfect form and in record time with smiles on their faces. Yet, at the same time, they experience guilt for not doing enough. It's also not unusual for us to feel that quite often we're being taken advantage of by family members and co-workers. Peg Leinenkugel will help us to re-evaluate our expectations and put a plan in place to help bring a little contentment and peace in our daily lives.
12:30 pm 1:30 pm	Lunch Provided in Exhibitor Hall, Exhibitor Hall Open
Session 3 1:30 pm 2:45 pm	Make The Federal Government One Of Your Customers By: Kim Garber, Wisconsin Procurement Institute Linda Krysiak, Small Business Administration	Essence of a Good Ad By: Bill Sparkes, Clear Channel Media	Best Practices Roundtable: Home Based Business Moderated By: Debbie Peak, Debbie's Designs Laurel Robertson, Dinner's On, LLC Nancy Rothwell, Straighten-Up Organizing	One-on-One Counseling Sessions at: 1:30 pm - 2:30 pm
2:45 pm 3:00 pm	Networking Break, Exhibitor Hall Open
3:00 pm 3:30 pm	Exhibitors draw for and present Door Prizes
Session 4 3:30 pm 4:30 pm	Panel Discussion: Paycheck to Profit By: Kelly Berry, ResourceAbility, LLC Eric Nelson, The Coffee Grounds Luke Wren, Highland Fitness	Panel Discussion: Free and Cheap Web Tools By: Karman Briggs, Wisconsin Common Market Toni Hudzina, Applied Interfaces, LLC	Happy Hour Networking	One-on-One Counseling Sessions at: 3:30 pm - 4:30 pm

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. Agreements for persons with disabilities will be made at all times in accordance with the Americans With Disabilities Act of 1990 and associated amendments. Arrangements for persons with special needs will be made if requested at least two weeks in advance.

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