Agenda
This is the agenda for the 2011 Women's Business Conference. Look for the 2012 agenda in early 2012.
Use the Accessible Agenda if you are using a mobile device, screen reader or other accessibility tool.
In addition to the sessions in our four tracks, we also offer one-on-one business counseling. |
Time |
Track 1
Business Basics |
Track 2
Marketing |
Track 3
Trends in Business |
Track 4
Roundtables |
Track 5
Bonus |
Registration
7:30 am
8:15 am |
Attendee Registration, Exhibitor Hall Open |
Welcome Address
8:15 am
8:45 am |
 Hi We Haven't Met: Improving Your Possibilities
By: Maltee McMahon, Magic Happens, LLCWhat is one of the most difficult things to do in business? For many, it's being in a situation where we don't know the people around us. Meeting new people and networking can be hugely stressful, but it's a necessary part of doing business.
Networking takes courage and self-confidence, and in this session we will explore a safe way to meet new people. You'll learn why now, more than ever, meeting, greeting and networking can be a powerful experience. Bring your business cards and discover a fun, easy way to network and expand your horizons.
|
8:45 am
9:00 am |
Networking Break, Exhibitor Hall Open |
Session 1
9:00 am
10:00 am |
- Business Success Stories
- By:
- Mary Jo Hanson, Here We Grow Again Sale
- Donna Kmetz, Here We Grow Again Sale
- Laurel Robertson, Dinner's On
- Carla Schultz, Schultz's Country Barn
|
- Marketing Plans: More Than Just Flyers and Facebook
- By: Christina Thrun, Big Brothers Big Sisters of Northwestern Wisconsin
|
- Are Customers & Vendors Driving You Crazy?
- By: Joan Sosalla, Educational Opportunity Centers Program, UWEC
|
- Roundtable: Arts & Crafts Industry
- Moderated by:
- Kathryn Rulien-Bareis, B Able To, Inc.
- Prime Products, DeLong Middle School
|
- Green Business Industry
- Moderated by:
- Scott Deml, Western Dairyland
- Erin O'Brien, Erin Designs
|
10:00 am
10:30 am |
Networking Break, Exhibitor Hall Open |
Session 2
10:30 am
11:30 am |
- Basic Legal Issues in Hiring: Effective Hiring Procedures, Liability Issues and Strategies
- By: Mindy Dale, Weld, Riley, Prenn & Ricci
|
- SEO and VSEO: What Your Business Needs to Know
- By: Jim Zons, EZ New Media
|
- I Love My Career!
- By: Bob Trewartha, Globe University
|
- Roundtable: Food Industry
- Moderated by:
- Kristina Beuning, Sunbow Farm
- Erin Nutter, WI Dept. of Agriculture, Trade & Consumer Protection
|
- Marketing Plans: More Than Just Flyers and Facebook
- By: Christina Thrun, Big Brothers Big Sisters of Northwestern Wisconsin
|
Keynote Address
11:30 am
12:30 pm
|
 Being the CEO of "I AM, Inc"
By: Kari Dahl, Kari Dahl Consulting
As the CEO of "I Am, Inc." you are responsible for your success.
Successful, high-performing organizations have vision and purpose, and they are guided by values. Sometimes the stockholders determine these values. Sometimes the CEO determines them. Who are the stockholders in your "I Am,Inc."? Do you own 51 percent or 49 percent? Are your thoughts, beliefs, and decisions being out-voted by others?
Learn how the results you are getting are exactly the results you should be getting. If you want different results, you have to do something differently. If you want to be the leader of a successful, high-performing company, you must find and use all of your potential. You must determine and eliminate interferences that are getting in the way of the achievements of your hard work.
|
12:30 pm
1:30 pm |
LUNCH, Networking Break, Exhibitor Hall Open |
Session 3
1:30 pm
2:30 pm |
- Business Plan Basics
- By: Scott Deml, Western Dairyland
|
- The Power of Email Marketing
- By: Jeff Ferrazzo, Constant Contact Minnesota
|
- Using Excel in the Real World
- By: Juli Kloss, CVTC
|
- Roundtable: Franchising
- Moderated by:
Colleen Weber, Smiling Moose Deli
|
- Direct Sellers Industry
- Moderated by:
Kris Kadlec Nilsson, Tastefully Simple
|
2:30 pm
3:00 pm |
Networking Break, Exhibitor Hall Open |
3:00 pm
3:30 pm |
Raffle Drawings, Networking Break, Exhibitor Hall Open |
Session 4
3:30 pm
4:30 pm |
- Financial Statement Basics
- By: Aimee Pernsteiner, UWEC College of Business
|
- Social Media 2011 & Beyond
- By: Laurie Boettcher, Laurie Boettcher Speaks
|
- Got Goals?
- By: Jane Norby, True Compass Life Coaching
|
- Roundtable: Wholesale Industry
- Moderated by:
Galen Klisiewicz, The Wisconsin Group
|
- Business Plan Basics
- By: Scott Deml, Western Dairyland
|
Happy Hour
4:30 pm
later |
Happy Hour Networking for all attendees, exhibitors, presenters and WBC staff. |
Learn how each panelist started, overcame adversity, and grew to achieve success and recognition locally and beyond.
(more info...)
This session will help attendees learn the steps to creating an effective marketing plan from a top-down approach; starting with the overall marketing objective or goal.
(more info...)
Learn how knowing your Myers-Briggs Type Indicator (MBTI) can help you make decisions and relate to customers and vendors.
Meet with local young artists to discuss the business of art, including finding customers, branding yourself, marketing your product, and more.
(more info...)
Discuss with other individuals interested in learning about and discussing sustainable, green business ideas and practices.
(more info...)
Learn about the legal issues surrounding hiring your first employees.
(more info...)
- Mindy Dale is an attorney with Weld, Riley, Prenn & Ricci in Eau Claire, WI. She specializes in public and private sector management labor law, employment law, and municipal, school, and administrative law.
(more info about Mindy Dale...)
This non-technical session will explain the basics of SEO and VSEO in easy to understand language with tips about simple things you can do yourself to improve your search results as well as guidance about the times you should rely on a professional.
(more info...)
This session will give you ideas on how to use motivational leadership on a daily basis and bring a little more fun into the workplace.
(more info...)
Discuss the regulations of the food industry with other local food industry professionals.
(more info...)
- Kristina Beuning - Bio coming soon!
(more info about Kristina Beuning...)
- Erin Nutter is a Food Safety Supervisor with the Department of Agriculture, Trade and Consumer Protection. With over 23 years of experience, Erin currently supervises eight inspectors who license and inspect a myriad of food-industry establishments.
(more info about Erin Nutter...)
This training session teaches participants how to start a business by assembling the pieces of a business plan. Topics covered include feasibility, proving your market, funding your business, writing a business plan, marketing, business legal structure and more.
(more info...)
- Scott Deml is a Business Development Specialist at Western Dairyland, and was formerly a faculty member at Saint Mary's University.
(more info about Scott Deml...)
In this seminar, attendees will learn how email marketing works, obtain useful email marketing tips, and discover the nuts and bolts including email marketing strategy and techniques.
(more info...)
In this session, attendees will take some raw data and use it to produce efficient Excel worksheets to create essential business documents.
If you’ve ever considered purchasing or running a franchise, this roundtable discussion is for you.
Learn from others on how to choose and succeed in a Direct Sales business.
(more info...)
In this session, participants will review the income statement, balance sheet, and statement of cash flows for a sample company and see how the information flows to each of the financial statements.
(more info...)
This session will cover how local and national businesses are using social media. Also, tips for getting started and where you can learn more about current and future social media trends.
(more info...)
This workshop is designed to give depth and definition to your hopes and dreams, to align your actions with your words, and to move you forward in creating the life you love!
(more info...)
- Jane Norby has over seven years of experience as an accomplished Life Coach and mentor to people from across the United States.
(more info about Jane Norby...)
Learn how to break into wholesale and to collaborate wholesale marketing efforts with other businesses in your industry.
(more info...)
- Galen Klisiewicz is Founder of The Wisconsin group, a show promotion company geared to help small manufacturers and small companies in the retail and wholesale business.
(more info about Galen Klisiewicz...)
- Scott Deml is a Business Development Specialist at Western Dairyland, and was formerly a faculty member at Saint Mary's University.
(more info about Scott Deml...)
- Kari Dahl is an organizational and leadership development consultant, well known for her teaching ability and knowledge about team development, organizational culture, strategic planning, leadership development and conflict management.
(more info about Kari Dahl...)
One-On-One Counseling
- Sign-up for 60 minutes of individualized counseling on General Business Planning during Sessions 1, 2, 3 or 4. Counseling will be provided by SCORE, UWEC Small Business Development Center, and Western Dairyland Women's Business Center.
Attendees may request a counseling session during the registration process. Each attendee is allowed only one counseling session during the Conference.
Happy Hour Networking
- Join us in Brewski's Pub & Grill for a relaxing network session - all attendees, exhibitors, presenters and WBC staff are invited!
